Where Christ comes first.
If a church is centered around Jesus Christ then it ought to do and act like Christ. First Congregational church is one of those congregations that serves and loves beyond the walls. We worked alongside the church to establish a new online presence as well as a new way to tell their 275-year long story in a more contemporary way.
The introduction of a structured cross logo that incorporates the number one signifies that Christ is central and first for the church and all that it does, it imitates Christ.
With their willingness to be outside the walls in service, we assisted not with marketing materials but with social-service information pocket guides that will help individuals and families tap into the many programs that the City of Torrington has available but many may not know they exist. Here, the First Resource Guide is tied to the mission of the First Church.