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Erin London

Atlanta, GA & New York, NY

Back in style & business. 

Erin London, a popular apparel, sportswear, and clothing brand for women, enjoyed healthy sales throughout the 80’s and 90’s. However, in the mid-2000’s, the brand’s awareness began to slowly fade. Erin London needed to be revived.

We were asked to breathe life back into the brand. This full-on branding program included redesigning the visual identity, developing brand and co-brand guidelines, designing collateral and catalogs, and launching a first-ever loyalty program for the brand.

The impact was clear. Our work increased sales quickly. It also put Erin London back on top of the value clothing market.